Maybe you’ve even searched for an answer online, but still don’t know what the heck “organic search traffic” means. Or maybe you’ve heard of organic search traffic — but still don’t understand how important it is for your business.
This article will break down what organic search traffic is, including when you should be getting it from, and why this becomes such an important part of your overall SEO strategy.
It Comes From A Combination Of Three Factors
Organic search traffic is the most valuable type of traffic to your business. It’s the only kind of traffic you can control, and it can be the difference between a successful business and an unsuccessful one.
The idea of organic search is simple: The more people that search for your product or service, the more money you’ll make. San Diego SEO experts estimate that if a website gets at least 3 percent of its traffic from organic sources (not including paid ads), it has a good chance of ranking in Google’s search engine results page (SERP).
It Leads To Conversions
Organic search traffic refers to the number of visitors who arrive at your site through Google and other major search engines. For example, if you own an e-commerce store, organic search can refer to customers who land on your site through e-commerce sites.
Organic search is also known as “natural” or “unpaid” search because it doesn’t require a purchase to be made.
It Is Valuable For Sites That Want To Learn About Their Customers
An organic search traffic is valuable for sites that want to learn about their customers. But it’s also valuable for sites that have a lot of repeat visitors, as well as those who have just started.
Organic search traffic is one of the most important sources of web traffic for many businesses. In fact, according to Google’s data, organic search is responsible for nearly 80% of all clicks on websites. That means you need to be doing everything you can to get more organic search results in front of people’s eyes.
Visitors Generally Convert At Higher Rates Than All Visitors Combined
Organic search visitors generally convert at higher rates than all visitors combined. It is estimated that the average click-through rate for people searching for a product or service online is 2%. This means that only about 1 in 20 people who search for something will visit your site.
Conclusion
As with any industry, organic search traffic should be handled with care. One way to ensure good organic results is to ensure that your pages and product descriptions are fully optimized for mobile, and also for SEO best practices. The inclusion of a PPC budget will help get your product in front of the right people, and attract more organic search traffic from site visitors.